U.S. and UK retailers cut large-size clothing due to Ozempic

In the US, retailers are reducing the selection of plus-size clothing amid the spread of weight-loss drugs, including Ozempic.

Consensus

Retailers in the U.S. are reducing the availability of large-size clothing.
The decline in demand for large-size clothing is linked to the rising use of weight-loss drugs such as Ozempic and its analogs.
H&M has discontinued selling sizes 3XL and 4XL in some markets.
The trend is also observed in the UK.
The decline in sales of large-size clothing is attributed to changes in consumer body size due to GLP-1 drugs.
Approximately 21% of American households include at least one person using weight-loss drugs.
The trend is not limited to mainstream retailers, with specialized brands like Torrid also affected.
Experts suggest the decline may be temporary, as weight may return after stopping drug use.

H&M decided to remove sizes 3XL and 4XL because of low demand. — vesti
H&M stopped selling sizes 3XL and 4XL due to low demand. — vm
Sales of large-size clothing in the U.S. dropped by 7-8% in 2025. — tg_tass_agency
The decline in sales of large-size clothing began in 2023 and is linked to rapid changes in consumer size due to GLP-1 drugs. — vedomosti
The cost of producing XL-sized clothing is 60% higher than XS-sized clothing. — vedomosti
Torrid, a specialized retailer, announced the closure of over 170 stores. — vedomosti
The UK's use of GLP-1 drugs is around 9% and expected to grow. — vedomosti
The Russian market for obesity treatment drugs reached 44.6 billion rubles in 2025, up 2.5 times from the previous year. — vedomosti
The Russian market for these drugs is projected to grow by nearly 70% in 2026, reaching 75 billion rubles. — vedomosti
H&M had planned to expand sizes up to 4XL in early 2023 but abandoned the plan. — vesti
Some retailers are calling the reduction 'business optimization' rather than admitting it's due to weight-loss drugs. — vm
The actress Svetlana Permyakova lost 22 kg using Ozempic. — vm