VK Video Lowers Monetization Threshold
«We are changing the terms of access to the partner program to make it more accessible for beginner authors», – explained Vera Sotekina, head of the «Community and Author Experience» direction.
Consensus
- The monetization program for VK Video will change starting September 1, 2026.
- The subscriber threshold for joining the program is being reduced from 5,000 to 1000.
- An adaptation period of three months is introduced for creators who do not meet the viewing time criteria.
- The platform requires original content from authors.
- The change aims to make the program more accessible for new creators.
- The adaptation period ensures a minimum guaranteed income during the transition.
Points of divergence
- The adaptation period is 90 days, and authors not meeting the 30,000-minute quarterly view threshold are guaranteed payments. — vedomosti
- Authors must have 500 hours of total viewing time over the last 90 days to qualify for the program. — kommersant
- The daily active audience of VK Video was 4 million people in the first half of 2026. — kommersant
- VK Video paid bloggers over 3 billion rubles in 2025, with average author income rising 6.4 times in the past year and 2.3 times in Q1 2026 compared to the same period last year. — vedomosti
Coverage (2 sources)
- VK video reported on changes to monetization conditions — Ведомости
- VK Video expands monetization program — Коммерсантъ