Wildberries has launched a pilot program allowing owners and tenants…
Wildberries has launched a pilot program allowing owners and tenants of suitable premises to open partner hubs for storing, processing, and shipping goods, aiming to support sellers and point-of-sale operators while expanding its logistics network. The initiative comes amid ongoing drone attacks on its warehouses since July 2026.
Consensus
- Wildberries is testing a new partner program for opening hubs to store and process goods.
- Owners and tenants of suitable premises can open partner hubs and receive compensation for handling, storing, and shipping goods.
- The program is intended to support sellers and owners of pickup points (PVOs).
- Wildberries is currently accepting applications from all regions of Russia.
- The geographic expansion of the project will depend on the interest of potential partners.
- The program aims to speed up delivery to customers and provide additional income opportunities.
- The initiative is part of broader measures to support partners of the platform.
- Wildberries warehouses have been under drone attacks since July 2026.
Points of divergence
- Attacks on Wildberries warehouses began on 18 July with strikes on facilities in Elektrostal, Moscow Oblast, and Kotovsk, Tambov Oblast, where seven people died. — fontanka
- On 24 July, a new wave of attacks hit objects in Shushary and Novosaratovka. — fontanka
- On 29 July, a fire broke out at a warehouse in Ryazan. — fontanka
- On 4 August, facilities in Krasny Bor, Leningrad Oblast, were attacked, with Wildberries and Russ warehouses burning. — fontanka
- By 28 July, Wildberries had paid over 40 million rubles to affected employees and families of the deceased. — fontanka
- Wildberries promised to automatically issue sellers documents confirming loss of goods. — fontanka
- On 6 August, the Ministry of Economic Development announced work on support measures for entrepreneurs affected by attacks. — fontanka
- As of early August, at least 17% of Wildberries' total warehouse area (5.2 million sq. m) had been damaged due to drone attacks. — kommersant
- Wildberries has started searching for vacant warehouse space in Kazakhstan due to drone attacks. — kommersant
- Wildberries is building a logistics complex in Belarus ahead of schedule. — kommersant
- On 7 August, Ukrainian forces attacked a facility in Yekaterinburg, causing a fire and evacuation of staff; most goods were not damaged. — vedomosti
- On 6 August, a drone attack hit a Wildberries warehouse in Tver Oblast, damaging the building's facade. — vedomosti
Coverage (8 sources)
- Wildberries announced the launch of partner hubs for storing goods — РИАМО
- Wildberries will store goods not only on its own warehouses — Фонтанка
- Wildberries will launch a program of partner hubs for storing goods — Коммерсантъ
- Wildberries wants to launch a program for creating partner hubs for storage — Вести
- Wildberries announced the launch of a program to open partner warehouses — Дождь
- Wildberries will launch a program for opening hubs for storing goods — Ведомости
- Wildberries begins testing a program to open partner hubs for storage and processing of goods within support measures... — ТАСС (Telegram)
- Wildberries will allow opening partner hubs for storing sellers' goods — Интерфакс
Key entities
- Wildberries
- RWB
- Moscow
- PVK
- INTERFAX.RU
- Russia
- WB
- PhotoBank Lori
- Wildberries Russia
- Wildberries PVZ
- Marketplace
- RWB Group
- Vladimir Ustenko
- RWB | Wildberries | Russia
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