Yampolskaya: 'Niševy' outdated, 'rodnoy' should be 2026 word
President of Russia's adviser Elena Yampolskaya stated that the term 'niche' is no longer relevant.
Consensus
- Elena Yampolskaya is an advisor to the President of Russia.
- Yampolskaya commented on the 'Word of the Year 2026' contest.
- The word 'niševy' was considered a candidate for 'Word of the Year 2026'.
- Yampolskaya stated that 'niševy' is no longer актуально (relevant/actual).
- Yampolskaya suggested that the word 'rodnoy' (native) is currently more relevant.
- She noted a trend toward returning to 'native' and traditional elements in everyday life.
- Yampolskaya said she does not recall any 'niševy' phenomena in her life over the past year.
Points of divergence
- Yampolskaya believes the word 'niševy' has been outdated for several years and that society is now returning to 'everything native'. — riamo
- Yampolskaya expressed difficulty identifying who defines 'niševy' topics and by what criteria, and noted that fewer phenomena remain interesting only to narrow circles. — vedomosti
- On September 2, representatives of the 'Lingva' imprint announced 40 candidates for 'Word of the Year', including 'siks-seven', 'drone', 'Wildberries', and 'life'. — vedomosti
- Yampolskaya said 'rodnoy' is the most relevant word for her and her colleagues based on their work this year. — riamo
Coverage (2 sources)
- In the Kremlin, it was stated that the word 'niche' is no longer relevant in Russia — РИАМО
- Yampolskaya called the word "niche" outdated — Ведомости