Expert Yazovsky: youth prefer social networks to virtual…
Expert Yazovsky: youth prefer social networks to virtual role-playing games.
Consensus
- Traditional social networks are losing their status as the primary communication platform for youth.
- Young people from generations Z and Alpha are migrating to virtual role-playing games.
- This migration is driven by fatigue with advertising, 'banner blindness,' and idealized images on social media.
- Virtual role-playing games offer users the ability to influence their environment, build relationships, and develop reputations.
- The platform Grand Mobile has 6 million daily active users engaging in virtual lives.
- Psychologists note that virtual worlds can be a safe space for identity exploration but pose risks if they become the sole refuge from anxiety or real-life conflicts.
- Parents should focus on their children's overall well-being—sleep, appetite, and emotional regulation—not just screen time.
- Brands are increasingly entering virtual game spaces through digital banking services, quests, ATMs, and virtual goods.
Points of divergence
- Zumers (Generation Z) have started visiting churches more often to find friends and relationships, a trend observed in the US but now also present in Russia. — m24
- The reason for increased church attendance is that people there are oriented toward similar values and seek spiritual purity. — m24
Coverage (2 sources)
- Generation Z and Alpha are leaving social networks for gaming communities — РИАМО
- Эксперт Язовский: молодежь предпочитает соцсетям виртуальные ролевые игры — Москва 24