ChatGPT Launches Ads in 31 European Countries
ChatGPT advertising will appear in all EU countries starting Monday. OpenAI's daily briefing or weekly digest, beginning August 24, will start showing ads to ChatGPT users in 31 European countries.
Consensus
- ChatGPT began showing advertisements in 31 European countries on August 24, 2026.
- Ads are displayed only to users on the free (Free) and Go subscription tiers, not to users on paid plans such as Plus, Pro, or Enterprise.
- Ad placements appear as separate cards under chatbot responses and are marked with the word 'Sponsored'.
- OpenAI began testing ads in the United States in February 2026.
- The advertising platform has been expanded to include additional markets after the initial U.S. test.
- OpenAI states that ads do not influence or affect the content of ChatGPT's responses.
- Advertisers do not have access to user conversations.
- The advertising platform supports features such as geotargeting, audience creation, and conversion tracking via OpenAI Pixel and Conversions API.
- OpenAI has not shown ads to users under 18 years old.
Points of divergence
- OpenAI plans to conduct an initial public offering (IPO) in 2027. — vedomosti
- The rollout of ads began on August 24, 2025. — meduza
- The list of countries includes all 27 EU member states plus Iceland, Liechtenstein, Norway, and Switzerland. — tg_theinsider
Coverage (3 sources)
- ChatGPT began showing ads in 31 European countries — Ведомости
- ChatGPT began showing ads in Europe — Meduza
- Advertising in ChatGPT will appear in all EU countries starting Monday — The Insider
Key entities
- ChatGPT
- Europe
- OpenAI
- EU
- USA
- France
- Sweden
- Italy
- Austria
- Spain
- Netherlands
- Germany
- Norway
- Denmark
- Yulia Ivanco Chat-bot