The final match of the 2026 FIFA World Cup between Spain and…
The final match of the 2026 FIFA World Cup between Spain and Argentina, held on July 19 in New Jersey, was viewed by a record-breaking audience of over 62 million Americans, making it the most-watched football broadcast in U.S. history across all languages and platforms.
Consensus
- The final match of the 2026 World Cup took place on July 19.
- The match was held in New Jersey.
- Spain won the final against Argentina with a score of 1:0 in extra time.
- Over 62 million people in the United States watched the final match.
- The English-language broadcast on Fox attracted 38.9 million viewers.
- The Spanish-language broadcast on Telemundo and Peacock attracted 23.9 million viewers.
- The tournament took place from June 11 to July 19 across the USA, Canada, and Mexico.
- Spain was crowned champion of the 2026 World Cup.
Points of divergence
- Madonna, Shakira, Justin Bieber, and BTS performed during halftime. — interfax
- The total business value increase for the 21 official sponsors was $61 billion due to the World Cup, with $2.8 billion in investments, according to Brand Finance. — interfax
- The brand value of the 2026 World Cup was estimated at $5.2 billion, with $1.9 billion coming from sponsorship. — interfax
- Saudi Aramco contributed $26.14 billion and $1.08 billion respectively to the total value increase of sponsors in absolute terms. — interfax
- The halftime show did not include performances by Madonna, Shakira, Justin Bieber, or BTS. — kommersant
- Advertising revenue during the Fox broadcast reached nearly $500 million, comparable to the cost of acquiring broadcasting rights. — kommersant
- Lionel Messi was named the best player of the tournament. — kommersant
Coverage (2 sources)
- Record-breaking 62.8 million Americans watched the final of the 2026 World Cup — Интерфакс
- Final of the World Football Championship Set Viewing Records in the USA — Коммерсантъ